Becoming a seller on Dona: a guide and first steps

The decision to start trading usually stalls on one question: “Do I have everything I need?” Below is what becoming a seller requires and what to pay attention to in the first days.

Who can become a seller#

Both individuals and registered businesses can trade on the platform.

The main condition concerns the goods: what you sell must be lawful, must belong to you or be yours to sell, and must not infringe anyone else’s rights. Some categories require a permit by law — without it, they cannot be traded.

There is a point worth thinking about here: if you are not sure an item is permitted, do not post the listing. Finding out in advance is better than having it removed afterwards.

What you take on#

Becoming a seller is more than posting listings. You become responsible for:

• The goods being genuine and working
• The description being truthful — brand, condition, quantity, material, origin
• Price — setting it is up to you, but the price in the listing has to be real
• Packing — so the goods are not damaged in transit
• Arranging delivery — through a courier service

The purchase contract is between you and the buyer. The platform is an intermediary, which means responsibility for the goods does not transfer away from you.

The first listing: the most common mistakes#

New sellers’ listings tend to fail for the same reasons:

The photo shows a different product. Posting a listing with a picture taken off the internet counts as a false description. Photograph the item yourself.

The condition is not stated. Describing a used item as “new” is the most serious mistake. State the condition openly and buyers trust you, which lowers returns.

The description is too short. “Good condition, cheap” says nothing. Size, colour, what is in the box — all of it comes back as questions.

The price is not real. One price in the listing and another in conversation destroys trust immediately.

Going live is a separate skill#

A listing sitting in the catalogue is one thing; selling on a stream is another.

On a stream you show the item in motion and answer questions on the spot. It is extra work, but the result differs too: because the buyer has seen the item, hesitation falls away.

You do not need a studio to start. A phone, a quiet space and decent light are enough. A tripod helps, because holding a camera by hand becomes tiring.

Keep the first stream short. Fifteen minutes is plenty. The aim is not to sell but to get used to the format.

Where to start#

1. Install the app and register
2. Read the rules — especially the list of prohibited goods
3. Prepare one product properly — your own photo, a full description, a real price
4. Follow the first order through — watch the process end to end
5. Then go live

Many sellers start the other way round: fifty listings in one day, none of which work. One good listing is worth more than fifty poor ones.