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§ 1–24Contents
- 1.Who we are and how to contact us
- 2.Acceptance and eligibility
- 3.Definitions
- 4.The marketplace model — Dona's role
- 5.Your account — registration and security
- 6.The sale contract between Buyer and Seller
- 7.Orders, pricing, availability and payment
- 8.Delivery
- 9.Returns, refunds and your consumer rights
- 10.Live streaming and user content
- 11.Acceptable use
- 12.Intellectual property
- 13.Seller-specific terms
- 14.Wallet, coins and reward vouchers
- 15.Third-party services and payment providers
- 16.Disclaimers and limitation of liability
- 17.Indemnity
- 18.Suspension and termination
- 19.Changes to these Terms
- 20.Governing law, disputes and complaints
- 21.Contact
- 22.Kivi rewards — viewing, limits and abuse
- 23.Marketing messages — and how to choose the channels
- 24.Reviews and questions — shown with products, including in advertising
These Terms & Conditions (the "Terms") are the master agreement between you and ALIFCO MCHJ ("ALIFCO", "we", "us", "our"), a company incorporated in the Republic of Uzbekistan, taxpayer identification number (STIR) 313 113 129, with its registered office at Labzak 2A, Tashkent, Republic of Uzbekistan, which operates the Dona platform. They govern your access to and use of the Dona marketplace and live-video shopping service at https://dona.uz and the Dona mobile applications for iOS and Android (application id im.dona.app). Dona is an intermediary marketplace: independent third-party Sellers list products, broadcast live and sell to Buyers, and in most cases Dona is not the seller and not a party to the sale contract. These Terms are provided for transparency and to set out the rules of the platform. They do not override or limit the mandatory rights you have under the laws of the Republic of Uzbekistan, including consumer-protection and personal-data law, which continue to apply to you and prevail over anything inconsistent here.
1. Who we are and how to contact us
The Dona platform is operated by ALIFCO MCHJ, a company incorporated in the Republic of Uzbekistan, taxpayer identification number (STIR) 313 113 129, with its registered office at Labzak 2A, Tashkent.
Our group. Dona is part of a group. ALIFCO MCHJ is the company you contract with, the operator of the platform in Uzbekistan and the controller of your personal data. GreenApps Private Limited (Singapore) is the group's holding company: it owns the platform's intellectual property, which ALIFCO operates under licence (see the Intellectual Property & Infringement Policy), and it is the publisher of record of the Dona mobile applications on the Apple App Store and Google Play. Whichever entity publishes an app store listing, your agreement for using Dona is with ALIFCO MCHJ and is governed by the law of the Republic of Uzbekistan.
For any enquiry — general, privacy, legal, intellectual-property or infringement, safety, or a complaint — contact us at hello@dona.uz with a clear subject line, or write to us at the address above. We aim to respond within a reasonable time.
These Terms are effective from, and were last updated on, the date shown above. When we make material changes we will update this page and, where appropriate, notify you in the app or by other reasonable means; the "last updated" date always reflects the current version.
2. Acceptance and eligibility
By creating a Dona account, accessing or using the platform, or placing or fulfilling an order, you agree to these Terms. If you do not agree, do not use Dona.
To use Dona you must:
- be at least the minimum age required by applicable law and have the legal capacity to enter into a binding contract;
- register with a valid mobile phone number that we verify by a one-time code (OTP); and
- provide accurate registration information and keep it up to date.
If you use Dona on behalf of a business (for example as a Seller that is a registered company or individual entrepreneur), you confirm that you are authorised to bind that business, and "you" includes that business.
3. Definitions
In these Terms:
- Dona / platform — the marketplace and live-video shopping service operated by ALIFCO, including the website and the mobile apps.
- Buyer — a user who browses, orders or buys products on Dona.
- Seller — an independent third party (an individual or a registered business) that lists products, goes live and sells on Dona.
- User / you — any person who accesses or uses Dona, whether as a Buyer, a Seller, or both.
- Product — a good or item listed for sale by a Seller.
- Order — a Buyer's request to purchase one or more Products.
- Sale contract — the contract of sale formed directly between a Buyer and a Seller.
- Content / UGC — user-generated content such as live video, chat messages, reactions, reviews, images and other material submitted to the platform.
- Wallet, coins, reward vouchers — the in-app balances and rewards described in these Terms.
4. The marketplace model — Dona's role
Dona is an electronic marketplace and intermediary. We provide the technology that lets Sellers list Products, broadcast live and reach Buyers, and that lets Buyers discover, order and pay for Products.
Unless a listing or these Terms expressly state that Dona (or a ALIFCO entity) is the seller, Dona is not the seller of the Products and is not a party to the sale contract between Buyer and Seller. The sale contract is formed directly between the Buyer and the Seller.
Sellers are solely responsible for their listings and live broadcasts, including the accuracy of descriptions, images, pricing, availability, product quality, safety, legality, packaging, invoicing, warranties, and delivery. We do not manufacture, own, inspect or take possession of most Products.
We may provide supporting services — such as search and discovery, live-streaming tools, payment facilitation through licensed providers, order tracking, delivery coordination with partners, and customer support — but doing so does not make us the seller or a party to the sale contract.
Your use of the platform is also subject to our related policies, which form part of your agreement with us, including the Privacy Policy, Cookie Policy, Acceptable Use Policy, Community Guidelines, Safety & Harmful Content Policy, Intellectual Property & Infringement Policy, Seller Agreement, Payments & Refunds Policy, Delivery & Order Management Policy, Account Management & Deletion Policy and Prohibited & Restricted Items Policy.
5. Your account — registration and security
You register for Dona with your phone number, which we verify by a one-time code (OTP). One account may act as both a Buyer and a Seller. You are responsible for all activity that takes place under your account.
You agree to:
- keep your phone number, OTP, device and any credentials secure and not share them;
- notify us promptly at hello@dona.uz if you suspect unauthorised access to your account; and
- provide accurate information and update it when it changes.
We may suspend, restrict or close accounts as described in these Terms and in the Account Management & Deletion Policy, which also explains how you can manage, deactivate or delete your account and what happens to your data. How we handle your personal data is described in the Privacy Policy.
6. The sale contract between Buyer and Seller
When a Buyer places an Order and it is accepted by the Seller (or by our systems on the Seller's behalf), a sale contract is formed directly between the Buyer and the Seller, on the terms shown at the point of sale and as required by applicable law.
The Seller is the counterparty for that contract and is responsible for supplying the Product, issuing any required documents or receipts, honouring warranties, and handling returns, exchanges and refunds in accordance with the law. Dona is not that counterparty except where a listing expressly states otherwise.
Because Dona operates as an electronic marketplace, Sellers must provide clear, accurate and complete information about their Products, prices and terms in an appropriate language, as required by the Law of the Republic of Uzbekistan "On Electronic Commerce" and the Law "On Protection of Consumers' Rights".
7. Orders, pricing, availability and payment
Product descriptions, prices, delivery fees and availability are shown in the app and set by the Seller (or shown at checkout). Prices are in Uzbek so'm (UZS) and, where applicable, include or state taxes and delivery fees as shown at checkout.
Listings and live offers are invitations to purchase; a contract forms only when your Order is accepted. If a Product is unavailable, mispriced due to an obvious error, or cannot be supplied, the Order may be cancelled and any amount you paid for it refunded in accordance with the Payments & Refunds Policy.
Payment methods
Payments are processed by licensed third-party payment providers, including Payme, Click, ATMOS (in-app UzCard/Humo card payment), UzCard and Humo, and by cash on delivery where available. You may also use your in-app wallet, coins and reward vouchers as described below.
Full card details are handled by the licensed payment providers and are not stored by Dona. Payments are provided in line with the Law of the Republic of Uzbekistan "On Payments and Payment Systems". Fees, timing, refunds and reversals are described in the Payments & Refunds Policy.
8. Delivery
Products are delivered across Uzbekistan through courier and delivery partners. The delivery method, estimated time and fee depend on the region and the Seller and are shown at checkout. Buyers can track their Orders in the app.
Responsibility for preparing, packaging and handing over Products for delivery rests with the Seller. Risk and title pass as required by applicable law and the terms of sale. Full details — including timing, tracking, failed deliveries, and what to do if a Product arrives damaged or incorrect — are set out in the Delivery & Order Management Policy.
9. Returns, refunds and your consumer rights
If you are a consumer in Uzbekistan, you have mandatory rights under the Law of the Republic of Uzbekistan "On Protection of Consumers' Rights" and the Law "On Electronic Commerce" that cannot be waived and that prevail over anything inconsistent in these Terms.
These typically include:
- the right to accurate information about the Product and the seller in an appropriate language;
- the right to return or exchange a proper-quality non-food good within the period required by the applicable consumer-protection law, provided the good is unused, retains its presentation and original packaging, and you can show proof of purchase (some categories are excluded by law);
- remedies for defective goods — such as repair, replacement, a price reduction or a refund — within the periods and on the conditions set by law.
Because the Seller is the counterparty to the sale contract, returns, exchanges and refunds are generally handled by the Seller, with Dona facilitating the process. How to start a return or refund, the timelines and how money is returned are described in the Payments & Refunds Policy and the Delivery & Order Management Policy. Nothing in these Terms removes or reduces your statutory consumer rights.
10. Live streaming and user content
Sellers can broadcast live video, and users can post chat messages, reactions, reviews and other content (UGC). You are responsible for the content you submit and must have the rights to submit it. Content must comply with these Terms, the Acceptable Use Policy, the Community Guidelines and the Safety & Harmful Content Policy.
Content on Dona is subject to moderation. We may review, refuse, remove, restrict or take down content, and may limit or suspend live-streaming, where content appears to breach these Terms or the law, without this obligating us to monitor all content.
Licence you grant us
By submitting content to Dona, you grant ALIFCO a non-exclusive, worldwide, royalty-free, sub-licensable and transferable licence to host, store, reproduce, adapt (for formatting and technical purposes), publish, display, distribute and otherwise use that content for the purpose of operating, providing, promoting and improving the platform, for the duration allowed by law. You retain ownership of your content. This licence continues to the extent needed for backups, records, legal compliance and content others have already interacted with, even after you remove content or close your account.
11. Acceptable use
You must use Dona lawfully and respectfully. You must not, among other things:
- break any applicable law or the mandatory rules on restricted or prohibited goods (for example weapons, drugs and precursors, restricted alcohol and tobacco, medicines, counterfeit goods);
- post unlawful, fraudulent, misleading, infringing, abusive, harassing or harmful content;
- interfere with, disrupt, reverse engineer, scrape or attempt to gain unauthorised access to the platform;
- impersonate others, manipulate reviews or ratings, or engage in unfair or deceptive commercial practices.
Detailed rules are in the Acceptable Use Policy, Community Guidelines and Safety & Harmful Content Policy. What may and may not be listed or sold is set out in the Prohibited & Restricted Items Policy.
12. Intellectual property
The Dona name, brand, logos, software, design, text, graphics and other platform materials are owned by ALIFCO or its licensors and are protected by intellectual-property law. Except as allowed by these Terms or by law, you may not copy, modify, distribute, sell or create derivative works from them.
You must respect third-party intellectual-property rights, including the rights of Sellers, brand owners and other users. If you believe content on Dona infringes your rights, or you receive a complaint about your content, follow the process in the Intellectual Property & Infringement Policy. We may remove infringing content and take action against repeat infringers.
13. Seller-specific terms
If you sell on Dona, additional terms apply to you under the Seller Agreement, which forms part of your agreement with us. Among other things, Sellers are responsible for the legality, safety, accuracy and quality of their Products and listings, for pricing and taxes, for issuing required documents, for delivery, and for handling consumer returns, exchanges, warranties and refunds in accordance with the law.
Dona may charge commissions and fees for use of the marketplace; the applicable commission is the one shown in your Seller dashboard and in the Seller Agreement and Payments & Refunds Policy. Payouts to Sellers are made through licensed payment providers on the terms described there.
14. Wallet, coins and reward vouchers
Dona may offer an in-app wallet, coins and reward vouchers that you can earn or use within the app (for example through live-shopping engagement and promotions).
Coins and reward vouchers have no cash value, are non-transferable and are not redeemable for cash, except where the law requires otherwise. They may be subject to expiry, usage limits and other conditions shown in the app, and may be adjusted or withdrawn where obtained by error, fraud or abuse. How the wallet, coins and vouchers interact with payments and refunds is described in the Payments & Refunds Policy.
15. Third-party services and payment providers
Dona relies on third parties, including licensed payment providers (Payme, Click, ATMOS, UzCard, Humo), courier and delivery partners, and cloud-infrastructure providers. Your use of those services may be subject to their own terms.
Dona runs on cloud infrastructure that may be located outside Uzbekistan (for example in the EU), with security safeguards; the licensed payment providers process card data separately. Where personal data of users in Uzbekistan is processed, we handle it in line with the Law of the Republic of Uzbekistan "On Personal Data", including in relation to the localisation of citizens' data and international transfers with appropriate safeguards; details, and your rights, are in the Privacy Policy. We are not responsible for the acts or omissions of independent third parties beyond our control, but this does not limit your mandatory rights under Uzbek law.
16. Disclaimers and limitation of liability
To the fullest extent permitted by applicable law, the platform is provided "as is" and "as available", and we do not guarantee that it will be uninterrupted, error-free or secure, or that Products offered by Sellers will meet your expectations. As an intermediary, we are not responsible for the Products themselves or for the performance of the sale contract by Sellers or Buyers, except where a listing states that Dona is the seller.
To the fullest extent permitted by applicable law, ALIFCO is not liable for indirect, incidental, special or consequential loss, and our aggregate liability arising out of or in connection with the platform is limited to the extent permitted by law.
Nothing in these Terms excludes or limits any liability that cannot be excluded or limited under applicable law, and nothing removes or reduces the mandatory consumer-protection rights of users in Uzbekistan. Those rights prevail over these disclaimers.
17. Indemnity
To the extent permitted by applicable law, you agree to indemnify and hold harmless ALIFCO and its affiliates, and their officers and employees, from claims, losses, liabilities and reasonable costs arising out of your breach of these Terms or the related policies, your content, your Products (if you are a Seller), or your unlawful or infringing use of the platform. This does not apply to the extent a loss is caused by us or cannot be indemnified under applicable law.
18. Suspension and termination
You may stop using Dona at any time and may deactivate or delete your account as described in the Account Management & Deletion Policy.
We may suspend, restrict or terminate your access to all or part of the platform — with or without notice where the law allows — if you breach these Terms or our policies, if required by law or a competent authority, to protect users or the platform, or in cases of fraud, abuse or safety risk. Where the law requires notice or a cure period, we will provide it. Suspension or termination does not affect rights or obligations that arose before it, including outstanding orders, payments, and your mandatory consumer rights.
19. Changes to these Terms
We may update these Terms from time to time, for example to reflect changes in the platform, our policies or the law. When we make material changes, we will update this page and, where appropriate, notify you in the app or by other reasonable means. The "last updated" date at the top shows the current version. Your continued use of Dona after changes take effect means you accept the updated Terms; if you do not agree, you should stop using the platform.
20. Governing law, disputes and complaints
These Terms and the corporate relationship between you and ALIFCO are governed by the law of the Republic of Uzbekistan, and the economic courts of the Republic of Uzbekistan have jurisdiction over disputes relating to that relationship.
However, the mandatory consumer-protection and personal-data provisions of the laws of the Republic of Uzbekistan apply to users in Uzbekistan and prevail over any inconsistent term. This choice of law does not deprive you of the protection of those mandatory rules, and you may have the right to bring proceedings before, or complain to, the competent courts or the consumer-protection authority of the Republic of Uzbekistan.
If you have a problem, please contact us first at hello@dona.uz so we can try to resolve it. You can also raise issues with the relevant Seller through the app. Nothing here limits your right to seek help from the competent Uzbek authorities or courts.
21. Contact
ALIFCO MCHJ
Labzak 2A, Tashkent, Republic of Uzbekistan
Email: hello@dona.uz (please use a clear subject line for privacy, legal, IP/infringement, safety or complaint enquiries).
22. Kivi rewards — viewing, limits and abuse
Kivi earned through promotions are discretionary, non-transferable promotional rewards, not a deposit, purchased money or a cash balance. No cash withdrawal or guaranteed future earning is promised. Eligibility, availability and the applicable limits are shown in the app. A reward is earned only after the server confirms the required genuine participation and accepts the claim.
Watch-to-earn limits. You may collect each available viewing tier, including the 5-minute and 30-minute tiers, once in the first eligible broadcast session. Your first successful claim starts a rolling 24-hour restriction: no rewards in another session from the same store or the same streamer during that period. Collecting the second tier does not restart that period. For a recording, only one rewarded viewing session is allowed for your account: replaying it, pausing, restarting, relaunching the reward campaign or creating a new restream session does not create another entitlement. Remaining tiers can be completed in the original eligible session, subject to its availability and the other limits. These viewing limits concern watch-to-earn; other games can have their own displayed rules.
Spending. At most 50,000 Kivi may be used in one checkout, including all store orders created together, and Kivi may cover no more than 50% of the eligible merchandise value. Both limits apply; any lower displayed limit also applies. Delivery and other fees do not increase the merchandise value used for this limit. The applicable conversion rate and final discount are shown before the order is placed. These limits do not recalculate an already accepted order or remove an existing balance.
Prohibited reward farming. Do not use bots, scripts, automatic claiming or simulated viewing; falsify viewing time, playback, heartbeats or device information; exploit errors; coordinate accounts or devices to bypass limits; or repeatedly recreate accounts or sessions to obtain rewards that are not due. Leaving an automated process running is not genuine participation. Using an accessibility feature for genuine personal participation is not, by itself, abuse.
Protection and consequences. We may hold reward claims or reward spending while investigating reasonably supported signs of abuse. If we establish prohibited automation, fraud or manipulation of the reward programme, we may cancel the affected earnings and forfeit all remaining promotional Kivi on the responsible account, restrict future rewards or suspend the account, without advance warning where permitted by law. A shared IP address, delivery address, device, or a high balance alone does not establish abuse. We may correct rewards issued through a demonstrable technical error, preserving evidence and any rights required by law. We will not treat conduct as a breach merely because a new rule was introduced afterwards.
These measures do not confiscate purchased funds, cancel lawful cash refunds, change accepted order prices or remove mandatory consumer rights. Any legally required notice or procedure still applies. You can request a review at hello@dona.uz, providing your account and claim/order reference. We retain and use relevant account, device, network and reward records for fraud prevention only as described in our Privacy Policy.
23. Marketing messages — and how to choose the channels
We may send you news, offers and recommendations — including reminders about products you viewed or left in your cart — by email, SMS, push notifications and messengers, using the contact details and channels you have given us or enabled. By using Dona you agree to receive them.
You choose the channels. You can stop any of these channels at any time — in the app's settings where the app offers it, by following the instruction in the message itself, or by writing to hello@dona.uz — and every marketing message tells you how to stop it. Stopping marketing messages does not stop the messages we must send you about your account, orders, delivery, payments and security.
How we use your data for these messages is set out in the Privacy Policy.
24. Reviews and questions — shown with products, including in advertising
This section adds to Licence you grant us (in Live streaming and user content) and, for reviews and questions, prevails over it.
When you post a review, rating, question or answer about a product, a shop or a live stream — with any photos or videos you attach (together, your review content) — you grant ALIFCO a non-exclusive, royalty-free, worldwide, sublicensable licence to show it together with the product, the shop and the Seller's content, and to use it to advertise and market Dona, the Seller and the product, without limiting the purpose to a particular campaign: on Dona; on our own and other companies' websites, apps and social-media pages; through advertising platforms; by email, SMS, push notifications and messengers; and offline — in printed materials, outdoor advertising and events. We may sublicense it to advertising platforms, agencies, printers, event partners and messaging providers acting for us, and edit it: shorten it, take excerpts, translate it and combine it with other material.
- Under your display name. We show review content under the display name you use on Dona. We never show your phone number or email address, and we never use your profile photo in print or other offline materials.
- Your content. You confirm that you have the rights to what you post and, if it shows another person, that the person agrees to it being used in this way.
- How long. For as long as your account exists. If you delete your review or close your account, we begin no new use of it; advertising already published or distributed may remain.
Nothing in this section limits your mandatory rights as a consumer or under personal-data law.