How to Find Real Discounts on 11.11 and Black Friday

November is one of the busiest months for online shopping. It begins with 11.11 (Global Shopping Festival), followed by Black Friday and Cyber Monday. During this period, stores promote special prices, limited-time deals, promo codes, and vouchers.

However, a large discount does not always mean a good deal. Some sellers may raise prices before a promotion and then advertise the regular price as a major discount. To shop wisely, compare prices, check the terms of each offer, and decide what you actually need before buying.

In this guide, you will learn how to identify genuine savings, make better use of promotional offers, and avoid common shopping mistakes.

1. Track Prices Before the Sale#

Do not wait until the last minute to choose what you want to buy. If you need a smartphone, home appliance, clothing, or accessories, identify the right product one or two weeks before the sale begins.

Write down its regular price, save a screenshot, or add the item to “My likes”. When the sale starts, compare the new price with the earlier one to see whether the discount is genuine.

It is also worth comparing the same product across several sellers. Look beyond the advertised percentage and consider the product specifications, included accessories, warranty, and delivery cost.

2. Make the Most of Live Shopping#

Live Commerce allows sellers to demonstrate products during live streams. Buyers can see items in action, inspect important details, and ask questions before placing an order.

A live stream may feature a special offer available for a limited time or while stocks last. However, do not assume that every live-stream deal is the cheapest available. Compare the price with other offers before deciding.

During a live stream, consider asking:

• What was the regular price before the promotion?
• What is included in the package?
• Is a warranty available, and how does the return process work?
• How long will the special offer remain available?
• Is delivery included in the displayed price?

These questions help you make an informed decision instead of buying simply because an offer appears urgent.

3. Use Promo Codes and Vouchers Correctly#

Promo codes and vouchers can help reduce the final cost of an order, provided you understand their terms. Sellers and shopping platforms may offer different types of promotions.

Store vouchers. These may apply to specific products or orders that meet a minimum spending requirement.

Platform promo codes. These offers may apply to selected categories, eligible orders, or a limited promotional period.

Delivery discounts. Some promotions reduce delivery costs or offer free shipping when certain conditions are met.

Before checkout, check the expiration date, minimum order value, eligible products, and whether multiple discounts can be combined. If the terms do not allow combining offers, only one discount may apply.

Read more in our guide to using promo codes and vouchers.

4. Avoid Impulse Buying#

Messages such as “today only,” “last chance,” and “almost sold out” can encourage rushed decisions. You may end up spending money on products you never really needed.

To avoid this:

• Set a realistic shopping budget before the sale begins.
• Make a list of the products you genuinely need.
• Compare the features and prices of different options.
• Read customer reviews and check seller information.
• Do not buy something simply because the advertised discount looks impressive.

If an offer seems unusually attractive, take a moment to verify it. A short pause before checkout can help prevent unnecessary spending.

How to keep a cool head on a live stream: impulse buying on live streams.

5. Check Delivery, Payment, and Return Policies#

Order volumes often increase during major sales, so delivery may take longer than usual. Before placing an order, check the delivery fee and whether additional charges may apply.

Read the return and exchange policy as well. Requirements can vary by product category, so make sure you understand how to contact the seller and what information may be needed if you request a return.

Remember to shop safely. Use official payment methods, never share verification codes with strangers, and be cautious of suspicious links or websites.

Planning ahead, comparing prices, and choosing trustworthy sellers are practical ways to make the most of the major shopping season.