What you are allowed to sell on Dona: a guide for sellers

The most common problem new sellers hit is a listing being taken down after it was posted. The cause is usually not bad intent but simply not knowing which goods are prohibited. Below is what cannot be sold on Dona, and why the rule exists.

The general rule: what may be sold#

The rule is short. You may sell an item only if it meets all of the following:

• Selling, buying and delivering it is lawful under the legislation of the Republic of Uzbekistan
• It belongs to you, or you are authorised to sell it, and it infringes nobody else’s rights
• Its description is truthful: brand, condition, quantity, material, origin and price stated accurately
• It meets safety, labelling and certification requirements

If you are not certain an item is permitted, do not post the listing. Establish first whether it is lawful and whether the necessary permits exist. Posting a listing does not guarantee it will stay up: a listing judged to breach the rules can be removed.

Categories that cannot be sold at all#

These categories may not be posted in any form — not as a listing, not in a live stream, not as advertising. Links leading to them are prohibited too.

Unlawful goods and services. Anything whose sale, purchase or possession is prohibited by law, along with property obtained through crime.

Weapons, ammunition and explosives. Firearms and their parts, ammunition, gunpowder, explosives, and pyrotechnics beyond what the law allows. Realistic replicas whose sale is prohibited belong on the same list.

Narcotics and precursors. Narcotic and psychotropic substances, their analogues, precursor chemicals and related paraphernalia.

Counterfeit goods. Products using someone else’s brand, logo or design without permission. This is one of the most frequent causes of removal and deserves particular attention.

Why these rules work in a seller’s favour#

At first glance the restrictions can look heavy. But the logic is simple: if buyers do not trust the platform, nobody can sell on it.

Dona is an intermediary platform. The goods, their description, quality, price, packing and delivery are the seller’s responsibility, and the contract is between buyer and seller. So when a listing breaches the rules, the seller is the first to be harmed by it.

The second reason is competition. Someone selling counterfeits can undercut a seller with genuine goods. If such listings were not removed, honest sellers could not hold their place in the market.

Particular care during a live stream#

A stream is a live performance, and mistakes are easy to make. You can say something on air that you never wrote in a listing.

A practical tip: decide what you will show before you go live. An item that merely happens to fall into the frame still counts as a breach. If a viewer asks about a prohibited item in chat, do not answer and do not continue the conversation.

That is also where a stream’s strength lies: the buyer sees the item in real time and can ask questions. For an honest seller this is an advantage, because there is nothing to hide.

What to do if your listing is removed#

Read the reason first — it is usually stated. In many cases the problem is not the item itself but the description: the brand is wrong, the condition is unstated, or the photo shows a different product.

Fix it and post again. If the item genuinely falls into a prohibited category, do not try to repost it under another name — that counts as circumventing the rules and affects your account.