Marketplaces in Uzbekistan 2026: a comparison for sellers

There are more marketplaces in Uzbekistan than there used to be, and a seller no longer asks “can I sell online” but “on which platform”. Below, six marketplaces are compared from the seller’s side: where you register, who holds the stock, and what is known about commission and payouts. Every figure carries its source and date. Where the open sources we checked say nothing, it is marked “not confirmed”.

Marketplaces in Uzbekistan: a short table#

The portal addresses were checked to be live on 1 October 2026. The model names: FBO means the goods are stored in the marketplace warehouse; FBS means they stay in the seller’s warehouse and the marketplace delivers; DBS means the seller delivers.

Platform by platform#

Uzum Market. Works with three models: FBO, FBS (added in October 2024; Uzum, 11 Oct 2024) and DBS (from June 2025). Under DBS there is no logistics fee, only a sales commission (Uzum, 20 May 2025). Since 1 May 2024 the commission has been 3% to 35% depending on the category, and a fixed logistics fee was introduced on the same date (Spot, 17 Apr 2024). Check in the dashboard whether these rates still apply in 2026. According to the company, more than 18,000 sellers work on the platform and it has more than 2,100 pickup points (Kun.uz, 10 Jul 2026).

Yandex Market (Market Yandex Go). The terms are set out in the official help pages. Legal entities and individual entrepreneurs can register; the self-employed are not accepted (official help page, as of 1 Oct 2026). The fulfilment models page describes FBS and DBS; the help menu also has a warehouse and storage (FBY) section (fulfilment models page, as of 1 Oct 2026). The seller picks a payout schedule: daily, weekly, every two weeks or monthly. On the daily schedule the money arrives one working day after delivery. The transfer fee depends on the schedule: 1.5% daily, 1% weekly and 0.5% for payouts every two weeks (payouts page, as of 1 Oct 2026).

Wildberries. An international platform with a separate portal for sellers from Uzbekistan. As reported in the Spot article, sales of goods made in Uzbekistan on Wildberries passed 1.4 billion US dollars in 2025; according to the company’s press office, the July 2026 commission increase does not apply to sellers from Uzbekistan (Spot, 2 Jul 2026). Current rates and payout timing could not be confirmed in open sources.

Ozon. In July 2026 the commission for sellers from Uzbekistan who work on the FBS model (goods in the seller’s warehouse) was cut by about half: from 9.5–55% to 5–33% depending on the category. The new terms apply only to that model for now. Settlements moved to soum, payouts for sold goods arrive every three days, and there is no fee for withdrawing the money (Spot, 15 Jul 2026).

Olcha. The goods stay in the seller’s warehouse. There are two options: a courier collects from the seller (higher commission), or the seller brings the goods to the intake centre (lower commission). Payouts are weekly. The page gives no exact rate; the company itself says its commissions are “on average 12% lower than on other platforms” (Olcha partner page, as of 1 Oct 2026).

Dona. A live-shopping marketplace: the seller shows the product in a live stream and the buyer purchases from the screen. Stock stays with the seller. Commission is set per product category and shown in the dashboard for each product. Revenue is credited to the seller’s balance; the payout schedule and withdrawal terms are shown in the dashboard. You can register in the app or on the web: on the web it is a five-step online application at seller.dona.uz. There is no fee to register.

Live selling: how Dona differs#

Dona is a live-shopping marketplace. Alongside the catalogue it has live streams: you show the product in motion, answer questions on the spot, and the buyer taps the product on screen to buy it.

In the seller dashboard you can schedule a stream in advance, set a price that applies only during the stream, and review the results afterwards; the app also has a private rehearsal stream with no buyers. If you would rather not go live yourself, you can work with a streamer: see the article on working with a streamer.

Which one to choose#

There is no single “best” platform. The choice depends on your product and your means:

• No warehouse and little time: FBO, where you hand the goods to the marketplace warehouse.
• You want to control the stock yourself: FBS or DBS, where the goods stay with you.
• The product needs to be shown (clothing, cosmetics, shoes): a platform built on live selling.
• Little working capital: look at the payout schedule. Money every day, every three days or once a week makes a big difference.

A list of questions for comparing platforms is in how to choose a marketplace. How to become a seller on Dona: dona.uz/en/seller.