How to start selling on a marketplace in Uzbekistan: 6 steps

Starting to sell on a marketplace is not hard, but it has an order: legal status first, then payout details and product codes, and only then the application. Sellers who do it the other way round usually get stuck at the application, because a document is not ready yet. The six steps below go in order, and the legal requirements link to an official source.

Step 1: choose your legal status#

Under the Law “On Electronic Commerce”, sellers on an electronic trading platform can be legal entities, individual entrepreneurs and self-employed persons; the self-employed may sell at retail only (Law O’RQ-792, Article 8, as of 1 Oct 2026).

• Self-employed. Item 33 of the list of permitted activities is exactly this: retail sale of goods on an electronic trading platform. You register through a special mobile app, the taxpayer’s personal cabinet, or in person at the tax office (gov.uz, as of March 2026).
• Individual entrepreneur (YaTT). You register at a public services centre or remotely at new.birdarcha.uz. If income in a calendar year exceeds 100 million soum you move to turnover tax, and above 1 billion soum to VAT and profit tax (gov.uz, as of April 2025); check the current thresholds with the tax office.
• Limited liability company (MChJ). Suits you if you work with a partner or plan to sell wholesale.

One important point: a marketplace can ask for more than the law does. Some platforms do not accept the self-employed. So read the requirements of the platform you want to sell on before you choose a status.

Step 2: a card or bank account for payouts#

A marketplace pays your revenue by transfer, so you will need a card or a bank account: which one depends on the platform and your legal status. The application usually asks for your tax number (STIR) and payment details. Put them in one file in advance so you are not hunting for them while filling in the form.

Step 3: find the IKPU code for your products#

IKPU (MXIK) is a 17-digit identification code for products and services. It is used in tax accounting and shown on the product listing. You look the code up in the electronic catalogue at tasnif.soliq.uz. The code depends on the type of product, so build your list by product group. How this works on Dona is covered in adding a product and the IKPU code.

Step 4: apply on the marketplace#

Every platform has its own seller portal. The application usually has the same parts: personal details, business type and bank details, documents, accepting the offer, and an identity check.

On Dona you can apply in the app or on the web at seller.dona.uz. On the web you sign in with a phone number and an SMS code, then go through five steps: personal details, business type and details, certificates and documents, terms, identity confirmation. There is no fee to register. While the application is under review, the seller centre is already open, so you can add products in advance.

Step 5: follow the tax guide in the dashboard#

Some platforms ask you to complete a step in the tax system as well as registering. On Dona the dashboard has a separate guide on how to declare the marketplace as a commission agent (komissioner) in the tax system: you follow the steps and press “Done — please check”. According to the guide in the dashboard, this step is needed before buyers can see your shop.

Step 6: your first product and a live stream#

Do not upload fifty products on day one. Prepare one properly: your own photo, a full description, a real price. Follow the first order from start to finish, and you will see where you lose time.

On a platform with live selling, the next step is a stream. You show the product in motion and answer questions on the spot, which is why even a new shop with no sales history can find buyers. A phone, a quiet place and good light are enough to begin. On getting ready: how to prepare for your first stream.

What changes from December 2026#

The law was amended on 10 September 2026, and the amendments take effect on 12 December 2026 (new edition). The main points for a seller: the law’s term for a marketplace changes (in Uzbek, from “elektron savdo maydonchasi” to “elektron savdo platformasi”), checking a seller’s licences and permits becomes an obligation of the platform, and requirements are added to keep buyer reviews and to be transparent about ranking algorithms. If your product needs a licence, get your documents in order now.