What is a seller panel and why a marketplace seller needs one
What a seller panel (seller dashboard) is, which sections it usually has, and how it differs from selling through a social media page. A plain guide.
A seller panel is the private workspace where you run your shop on a marketplace: you add products, see orders and track your money. Buyers never see it; they only see the storefront. For someone new to marketplaces this is the desk they will sit at every day, so it helps to know what it is before signing up.
What is a seller panel#
A seller panel (also called a seller dashboard or seller center) is the personal management area a marketplace gives each seller. You sign in with a phone number or a login, and everything that belongs to the shop lives there: products, prices, stock, orders, money and messages from buyers.
Think of a physical shop. The window and the counter are for the buyer; the back room is for the seller, where stock is counted, the books are kept and orders are put together. A seller panel is the back room of an online shop.
What is usually inside#
Names differ between platforms, but five parts appear almost everywhere:
- Products. Where a listing is created: name, photos, description, price and stock.
- Orders. New, being packed, shipped and returned orders, each shown separately.
- Finance. What was sold, what commission was taken, what sits on your balance and how to withdraw it.
- Buyer messages. Questions, reviews and your replies.
- Analytics. What gets viewed, what sells and what does not move.
A new seller needs only the first two in the first week. The rest matters once sales begin.
How it differs from a social media page#
On social media a seller keeps everything by hand. A panel puts the same jobs in one place and connects them.
| Job | Social media page | Seller panel |
|---|---|---|
| Order | In direct messages, inside a chat | In a separate list, with a status |
| Stock | In a notebook or in your head | Goes down by itself with each order (how it works) |
| Payment | Agreed with each buyer | Taken by the platform, revenue shown on your balance |
| Report | Counted by hand | A ready table and chart |
Social media is still useful: that is where an audience gathers. But past ten orders a day, searching chats for an order eats time and mistakes multiply.
Can you use it on a phone#
On most platforms, yes: the panel opens in an app and in a browser. A phone is handy for answering buyers quickly and for going live. A computer is better when you have many products, for example when uploading a whole list from an Excel file.
Two simple safety rules. Never share your sign-in code, not even with someone who says they are from support. Give a helper their own access instead of your login: if the panel supports staff roles, you can also see who did what.
The seller panel on Dona#
On Dona the seller panel works in the app and on the web. On the web, at seller.dona.uz, you sign in with a phone number and an SMS code and then complete a five-step online application. There is no fee to register. Once the application is sent, the seller center opens and you can add products; until approval the shop is visible only to you.
Dona is a live-shopping marketplace, so next to the usual sections there is one for live streams: you can schedule a stream in advance, set a price that applies only during the stream, and see the results afterwards. The step-by-step guide is in opening a shop on Dona, and the page for sellers is dona.uz/en/seller.
Frequently asked questions#
Is a seller panel paid?
Are a seller panel and a seller dashboard the same thing?
Do you need to know programming to use a seller panel?
Read nexthow to start selling on a marketplacea seller’s glossary
Open your shop today: download the Dona app.
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How to bring products, price, photos and stock from the BILLZ POS system into your Dona shop: integration key, choosing a store, the review list and import.
How to connect MoySklad to Dona: products and stock without retyping
How to bring products, prices, photos and stock from MoySklad into your Dona shop: login or token, review list, import and optional stock write-off.
